human led. ai amplified.

a small team that stays in the room with your people

We're strategists and engineers who work shoulder to shoulder with leadership and staff, from the first workshop through the tools running in your business.

the team

Tim Holmes

Tim Holmes

Founder & ai Strategy Lead

I'm a strategist and problem-solver, passionate about making ai approachable for businesses and individuals alike. I'm naturally curious and always learning, staying on top of the latest ai advancements so you don't have to.

With years of experience in marketing, strategy, and technology, I've seen how overwhelming ai can feel, but I also know the incredible opportunities it creates. My goal is simple: to help you cut through the complexity, understand what ai can do for you, and build a plan that makes sense. Whether you're looking for hands-on training, a clear strategy or just a trusted guide, I'll do the heavy lifting so you can focus on what matters most.

I have a certification in Piloting AI through the Marketing AI Institute, a leading authority in strategic ai education. This hands-on experience gives me practical insight into how small businesses can effectively and ethically adopt ai tools that make a real difference.

focus areas

  • ai strategy
  • executive enablement
  • governance & policy
  • workshops
  • role-based training
Ben Knaus

Ben Knaus

Education Lead

I believe ai can profoundly enhance the educational experience, and with 20+ years in K-12 and higher education, I'm committed to making that a reality for educators, students, districts, and caregivers. My passion lies in creating environments where generative ai can be explored safely, responsibly, and ethically.

Understanding the critical need for creativity, engagement, and time saving in education, my goal is to help educators leverage ai to design compelling lessons while optimizing their workflow. I also work to ensure caregivers understand ethical ai practices and support school districts in implementing thoughtful ai guidance and policies.

As a Google Certified Trainer and Piloting AI certified professional, my diverse background includes extensive classroom teaching, technology integration, and university-level EdTech instruction.

focus areas

  • K-12 & higher education
  • responsible ai use
  • lesson design
  • district policy
  • educator training
Evan Taddonio

Evan Taddonio

Forward Deployment Engineer

Evan turns concepts into working software. He holds a degree in computer science and worked as a software engineer for companies ranging from start-ups to fortune 500 enterprises, gathering deep experience in cloud system integration. At navigating ai he leads build and implementation: custom internal tools, ai workflows, agents and integrations deployed inside client environments.

Recent client builds include a location finder tool for a regional building products distributor and sales and analytics tools for a $150M+ industrial distributor.

focus areas

  • ai engineering
  • custom tool development
  • workflow automation
  • systems integration
  • technical implementation
Linda Taddonio

Linda Taddonio

Strategist

Linda helps lead navigating ai strategy work and partners with manufacturers and distributors transforming their businesses from the inside out, educating executives, leveraging technology, streamlining processes, empowering people and harnessing data.

She believes organizations must lead with an agile digital business strategy and re-engineer their business processes to be digital, building digital capability from the inside out rather than layering new technology on top of old business models. Companies adopting that model realize industry-leading returns on their digital investments.

Linda brings 25+ years across eBusiness and digital strategy consulting, eCommerce architecture and implementation, ERP implementation and business process re-engineering, financial management as a CPA and CFO, and building commercial insights for executive teams. She also co-writes with navigating ai on applied ai in mid-market B2B and distribution.

focus areas

  • digital business strategy
  • manufacturing & distribution
  • executive education
  • process re-engineering
  • applied ai frameworks
Sarah Marcelin

Sarah Marcelin

Consultant & Engagement Lead

Sarah brings business strategy and sales enablement experience to navigating ai's client engagements. She partners with Tim on discovery, workshop facilitation and implementation coordination, making sure use cases move from planning into action and teams stay aligned through adoption.

Her career spans marketing strategy and product launches with large international companies, followed by the e-learning space, where she managed the English localization, content development and launch of an international online training platform.

focus areas

  • client engagement
  • workshop facilitation
  • implementation coordination
  • training program development
Alan Littman

Alan Littman

Partner

I am a growth strategist with over 15 years of experience helping B2B companies grow and adapt, especially in SaaS, manufacturing, distribution, and construction engineering.

Along the way I have worked in roles like CMO, CRO, and founder, leading go-to-market efforts and building teams that are focused, curious, and grounded in real results.

I recently built an ai-focused platform designed to drive growth at the intersection of sales, marketing, and technology. What drives me is helping teams come together around shared goals, using ai thoughtfully to unlock efficiencies, scale what works, and keep the human element at the center of it all. My hands-on experience in leadership helps me appreciate the challenges leaders face today in staying relevant and effective in a fast-changing environment.

focus areas

  • growth strategy
  • B2B go-to-market
  • sales & marketing alignment
  • ai adoption
  • leadership advisory

this moment is an opportunity for people to be more human

Done right, ai takes on the reports, the rewrites, the busywork that eats your week, while it helps you rethink what your business, your classroom, your work can be.

What you do with the time it hands back is the human part: the judgment call only you can make, the customer who needs real listening, the problem worth thinking deeply about.

That's why every engagement we run starts with people, and what they'd do with more room in their week. We believe ai works best when people decide where it goes.

human led. ai amplified.